TOURIST ACCOMMODATION IN TIMES OF CRISIS IN MOROCCO

INTERNAL COMMUNICATION PUT TO THE TEST

Autores/as

DOI:

https://doi.org/10.18316/rcd.v17i46.12516

Palabras clave:

Internal communication, organization, crisis, motivation, tourism

Resumen

Since the 2008 financial crisis, concerns about economic downturns have persisted, impacting global markets, including Morocco’s tourism sector. The delayed effects of the crisis were felt in 2012, compounded by the 2011 Argana café attack and later, the Covid-19 pandemic. These events severely affected employment, business finances, and overall confidence. Beyond financial losses, crises demand strong managerial and communication skills. This study analyzes internal communication’s role in crisis management, particularly within Morocco’s tourism accommodation sector. The succession of crises has exposed business vulnerabilities, emphasizing the need for innovation and adaptation in organizational culture and communication.

Biografía del autor/a

Nada Idoumejjod, Faculté des Lettres et des Sciences Humaines - Rabat (FLSH Rabat) - Mohammed-V University, Rabat

Faculté des Lettres et des Sciences Humaines - Rabat (FLSH Rabat) - Mohammed-V University, Rabat

Soumaya El Mendili, Language, Translation, Communication and Culture Laboratory Faculté des Lettres et des Sciences Humaines - Rabat (FLSH Rabat) - Mohammed-V University, Rabat

Language, Translation, Communication and Culture Laboratory

Faculté des Lettres et des Sciences Humaines - Rabat (FLSH Rabat) - Mohammed-V University, Rabat

Citas

Bartoli, A. (1990). Communication and Organisation. Pour une politique cohérente. Paris: Les Editions d'organisation.

Berriane, M. (2020). Le tourisme marocain de l'après-COVID-19, Téoros [Online], | 2020, Online since 10 November 2020, connection on 17 February 2022. URL: http://journals.openedition.org/teoros/7627

Colombo, J., & Moine J-F. (2008). Être un manager communicant. Paris: Cegos.

D'Almeida, N. (2017). The promises of communication. Paris: PUF.

Donada, C. and Nogatchewsky G. (2007). La confiance dans les relations interentreprises: Une revue des recherches quantitatives, Revue française de gestion, vol. 6, n°175, p. 111-124.

Laramée, A. (1989). La communication dans les organisations. Presses de l'Université du Québec.

Libaert, T. (2015). La communication de crise. Paris: Dunod.

Philippe Zarifian, "La communication dans le travail", Communication et organisation [En ligne], 38 | 2010, online 01 December 2013. URL: http://journals.openedition.org/communicationorganisation/1462; DOI: https://doi.org/10.4000/communicationorganisation.1462

Moroccan National Tourist Office, Activity report, 2018.

Watzlawick, P., Jackson Don D., & Helmick Beavin J. (2014). A logic of communication. Paris: Editions du Seuil.

Descargas

Publicado

2025-04-02

Número

Vol. 17 Núm. 46 (2025): Ahead of print

Sección

Artigos

Licencia

Derechos de autor 2025 Nada Idoumejjod, Soumaya El Mendili

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.

Tal como recomienda el Public Knowledge Project, RCD adopta para sus artículos una licencia CREATIVE COMMONS: Attribution CC BY 4.0

Esta licencia permite que otros distribuyan, remezclen, adapten y desarrollen su obra, incluso con fines comerciales, siempre que le atribuyan a usted el mérito de la creación original.

Esta es la licencia más adecuada que se ofrece.

Recomendado para la máxima difusión y utilización de los materiales bajo licencia.